Our Vision

DNA Of Excellence Group, founded by Dr. Rose Muricken, Ph.D. (usa), in Abu Dhabi, United Arab Emirates in the year 2007.

From the time DNA Of Excellence Group has been established, DNA is known only for ONE word: EXCELLENCE. Our clients know that in our organization, only Excellence echoes in our conference room. Quality and Quantity are terms used to describe a product's goodness. Excellence is another term which tells you that we offer the highest standards in what we do.

Our Company, armed with over 1701 topics of training programs, various individual assessments and with individual one-to-one counselling with every booked training program, we are the one-stop centre for all your training needs, consultation, strategy setting, career goal setting, guidance and above all coaching (10-70 years age group) for desired goals.

Don't have a goal? No worries, together, we will discover and rediscover hidden potentials to make you excellent in your own realm - Be Positive. Start with you, reach out, to make a difference, we help.

JTBDs addressed on your search for excellence, let it be in education, examination, assessment, job consulting, coaching, guidance, problem-solving, getting life goals.

Increase your goodness and serve others with empathy

We train how to..

All other goals will follow you.

All the best !!

Our Approach

Words from Our Founder and President

Dr. Rose Murickan Ph.D.(usa) the founder president of DNA of Excellence group, Training and consultancy, in India, is a Certified Facilitator from the USA. She has started the DNA Management Consultancy in Abu Dhabi after leaving her work as Training Coordinator, in General Authority for Health Services, Abu Dhabi.

She has started her career as a teacher in a school affiliated to Cambridge University, London. She has worked as a Biochemist in MOH in Abu Dhabi till she was selected as the Training Coordinator in 2005. She has developed her career as a facilitator by undergoing training programs in the USA and got certified as their facilitator. While traveling in many continents, she has acquired many valuable experiences which make her facilitation touching the hearts of the participants, even in a multinational group.

In India, the Middle East & UAE, in addition to 1121 seminars and 128 Corporate Projects, with 1701 New Global training topics, she has completed many social programs on Emotional Intelligence, Creativity & Innovation, Cross Cultural Competence, Diversity & Inclusion and Communication Strategies – as a key to professional excellence. “Employee Engagement for CHANGE in Work culture”, Leadership & Management With EQ skills, Team Dynamics, Communication Plan for companies, Listening Skills, Creative Problem solving and various assessments are the 2016 most appreciated modules facilitated by Dr. R. Muricken. Management Consultation & EQ based interview is also her service. Free ‘Job Loss’ counseling & Phone Coaching helped many around the Globe to acquire a better promising position in life.

Dr. Rose Muricken Ph.D. (USA), holds a first class degree with sociological, philosophical and psychological foundations of Education as her subjects, in addition to a first class, Master’s Degree in Chemistry & MBA in HR With Performance Appraisal and Training & Development as Electives. The postdoctoral researches on counseling psychology help her individual sessions to be a life-giving experience to the needy. Her special subject of study in 2013 at MIT, edx, USA, was Solid State Chemistry, for which she has secured 96% overall. Also, The Harvard Business School’s (USA), ’Disruptive Innovation’ Course & Certification successfully done in 2015. Administrative Management tips & H.R. expertise blending with UAE professional features produce a “DNA maintained” type of professionalism and dynamism in our work culture; if implemented at the greatest asset of any organization — employees!

Let us strive, together for a better workplace culture and productivity; personal & professional empowering as well, leading to overall development.

Our Story

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The Birth Of An Idea

While Working as a Biochemist under the Pathology Section of a VIP Hospital in UAE, one of it's kind in the Government sector even today; I was deeply moved by the negligence expressed by a colleague on a particular test which is urgent and very urgent, if it has to be done. Saddened by the day's incident, my comment and it's reply, a thought process was generated, to visualize the possibility of improving awareness of state of we the employees as a whole. With the help of supportive managers, many sessions were done, as many individual projects to enhance the maximum potential to activate during work, and to implement top level accomplishments of each employee, whatever grade it may be.

It was the first step - Baseline was to transform the work as a joy. It has become a reality within a short time, at least in our facility and extended to the other region as well. This was based on need, as you know, a Healthcare professional is in the midst of demanding people (sick & needy - patient), and to unleash the maximum capacity under this pressure; Training - Heart & Mind - is a must!

Coming out of the Biochemistry department, that is, after changing my career, into training, I have been convinced, of the real significance, need and the results, of having a proper training; with outcome (goals set) far seen and trying to maximise the accomplishments of the human resources (capital) within oneself & within the system.

These activities are summoned by other professional realms, as well and so a wide platform is essential for a 'Once in a Lifetime Training' customized for any job team - DNA thus registered in the year 2007 in the UAE, in addition to existence in India.


Even during the recession time of 2008, out of quality, our satisfied clients and the results yielded out of one day's training is really amazing. DNA has reached out to Dubai Ministries, Lourdes MediCity, Pushpagiri Medical Research Kerala; UAE Exchange (BRS), Jotun, Al Ghurair AK S, NBO Muscat; Dubai Government DHA, Arid Land Development.....and many more.

As we enter the 11th year in 2017, with eminent support of the Disruption and Innovation Theories, studies I have done from Harvard, USA; we are excited to create Happy Culture in work systems for more accomplishments with the existing resources - both human and material, monetary as well. The same program will be customized on goal, team, need and task with a view of the whole system enlightenment. Different modules can be integrated into one training event, as required. It goes as natural, exciting, fun, plays, pamphlets, activities and real anecdotes, resulting in great transformations every hour! You will start loving the work or start the work you love, be sure, and that will make all the difference, within you and within the system. Happy Culture Creating great accomplishments and joy. Have a look at our various International Programs and join the self-revolution.

Meet the Team

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Dr. Rose Muricken, Ph.D. (usa)

Founder & President

Cheif Facilitator & Innovator

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Jeril James

Global CEO

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A James

Hon'ble Advisor

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